Understanding the difference:
This will help you decide what it is you require for your business. It’s a fluid thing, what you need now might change and grow in the future.
It can be confusing to know exactly what these terms mean and what it is that you might want or need for your business.
I am going to attempt to demystify the differences and help you clearly understand, the role of each. And what you might want for your business.
The Headshot
Simply speaking a headshot shoot is typically aimed at capturing an individual’s professional or personal image. It will usually be used for job applications, business websites, social media profiles, or other professional purposes.
The focus of the headshot is on the individual being photographed. The goal is to capture their personality, expressions, and appearance in a way that represents them in the best possible light.
The shoot can take place in a studio or on location or both, depending on the client’s preference.
The background is often simple, neutral, or blurred to keep the focus on the subject.
A headshot photography shoot usually results in a few select images that are delivered to the client in Jpeg format, ready to use online or in publications.
Headshots are ideal for job hunters and company directors or board members and staff headshots.
The Brand Photography Shoot
A brand photography shoot is focused on creating a set of images that tells your brand story and represents a brand’s core message, values, and personality. This can be a personal brand or brand imagery for larger organisations. The concept is the same.
Brand images are designed to help create a consistent presence on and offline, that aligns with the company’s values and builds knowledge, likability and trust in the brand.
Brand shoots are likely to take place in a variety of settings, some may still make use of a studio, but are much more likely to be shot on location in coffee shops, retail stores, a factory, an office, or an outdoor location, depending on the brand and how they want to portray their business.
The focus is not necessarily just on the person or people in the business, but brand photography will also showcase your products and services too. These shoots often involve the use of props, models, and stylized sets to create a specific look or mood.
brand photography shoots will generally produce a larger set of images that can be used for a much wider range of uses.
Marketing campaigns, advertising, social media, websites, presentations and many other purposes.
Brand shoots are perfect for Business owners and companies that want to be more visible to help draw in ideal clients and indeed help recruit the right staff.
I will always try and help you gauge what is right for you and your business. And am always willing to chat to help you navigate the process. If you are still not sure what is the right approach for you. Then reach out and let’s work it out together.